Apple is one of the most popular technology company which operates in a global scale. The company manufactures and markets personal computers, mobile devices, consumer electronics and digital services. The company has achieved significant success over the years, which is reflected in its increasing revenue generation over the past decade and its current leadership position in terms of brand valuation.
Apple is one of the most popularly chosen organization for a marketing essay , which makes it imperative for a business management student to have clear understanding of the operational activities of the company as well as the external environment in which it operates.
In this article we have identified the key competitors of Apple. Apple operates in one of the fastest growing industries in the world. The rapid industry growth has attracted a lot of other market players over the years, which in turn has increased the threat of competition for Apple. Before you start to write an essay on Apple and its competition, it is important for you to understand that this company caters in multiple product categories. As a result, Apple faces competition not just from one industry but from many different industries together.
However, its strong focus on innovation and undying commitment towards better user experience has allowed Apple to overcome its competitive threats and achieve organizational success. As mentioned earlier, Apple caters in multiple product categories, such as smart mobile devices, personal computers, smartwatch, digital services, etc.
Let us look at the primary competitors in each of these sectors. Samsung : Samsung is one of the major players in the smartphone sector. This Korean company is one of the top three smartphone manufacturers in the world.
Both the companies seek to offer almost identical value propositions at the same price bracket, thereby making the competition more severe. Huawei : At present Huawei is the leading market player in the global smartphone sector, especially due to its strong dominance over the Asian market. Huawei also competes with Apple with its range of high-end smartphones, which are rich in product features and attributes, sold at a competitive price.
Xiaomi : Xiaomi is the third biggest smartphone manufacturer in the industry. The company seeks to attract the customers by offering best possible features at prices much lower than that of the competitors. Unlike Apple, Xiaomi is more inclined towards the mass market consumers, who look for products with higher value for money. Google : Although Google is not recognized primarily as a smartphone company, but it has proved to be a formidable foe for Apple in the recent years.
Google competes with Apple in two fronts, one in the smartphone hardware sector and in the smartphone OS sector. The Pixel lineup of smartphones, directly compete with the upper-mid segment Apple iPhones, in terms of utility and camera performance.
Whereas, iOS being a proprietary mobile operating system from Apple, is only found in iPhones. Toshiba is one the widely recognized brands that provide a wide range of electronics.
Their devices range from personal computers, television sets, and other consumer electronics. Among these devices, laptops have mainly made brand Toshiba quite popular in the market. This due to the affordable price range, good quality as well available for accessories and spare parts for Toshiba laptops. Toshiba laptops are made to cater for all. There are those targeted for high-end users just as much as there are consumer friendly units which are way cheaper. Toshiba is rapidly expanding especially in its laptop niche and will most likely prove to be a formidable computer manufactures in the years to come.
The smartphone industry is dominated by the likes of Blackberry , Apple, Samsung, Lenovo, and Microsoft. Google , however, has brought in its range of smartphones known as Pixel. These phones have proven to be strong competitors to Apples iPhone and other renowned brands.
Pixel was specifically launched to challen the market dominance of the Apple Iphone and to bring a premium phone with an Android OS. Google products are quite popular among computer and smartphone users and the company today has decided to venture into the smartphones market. Pixel smartphones are fierce contenders among the top Apple Competitors.
The phones run on Android operating systems and feature exclusive software. Xiaomi is a Chinese company that develops, manufactures and supplies smartphones and consumer electronics. Smartphone enthusiast will agree with us that Xiaomi mobile devices are a great deal to buy considering their affordable pricing and excellent built quality.
This Chinese company has come up with sleek design and in the hearts of its Chinese markets as well as the global market. The company in the 2 nd quarter of has shipped approximately Different options for the Xiaomi phones are available for various customer segments, and their prices vary accordingly. The phones run on Android operating systems. The Above were all Apple Competitors in the market. Some of them have a strong presence in Laptops whereas others have a strong presence in Smartphones.
Can you suggest any further Apple competitors? Feel free to comment below. I want to read on Dell k Financial Report and new product and Apple k to analysis their market value. Leave a Reply Cancel reply. Your email address will not be published. Home » Competitors » Top 11 Apple Competitors. Table of Contents. Comments huwaei phone. Given that Apple operates in the desktop and laptop computer, smartphone and entertainment technology spaces, it faces competition from an ever-growing array of peers and from a number of different sides.
Many of Apple's primary competitors are primarily manufacturers of computers. Dell Technologies DVMT is a manufacturer of both desktop and mobile computing devices and one of Apple's primary competitors. The rivalry between these two companies goes back many years, with Dell even attempting to corner some of Apple's share of the mobile music player market with its Dell DJ, designed as an early competitor to the iPod.
Dell has participated in numerous acquisitions and other partnerships in recent years, though it does not offer smartphones. Lenovo Group is another computer manufacturer that competes with Apple. This Chinese company offers consumer PCs as well as mobile phones and other electronics. In this way, Lenovo competes with Apple on many different product lines. HP Inc.
Most recently, the company focuses on affordable consumer computer products. One of HP's strengths is its broad, global presence, making it a particularly strong Apple competitor outside the U. Another major Apple competitor is Sony Corp. Sony personal computers are incredibly popular in many markets around the world.
Sales of its computer products have helped to launch Sony into the top ranks of electronics companies, and the company now offers an array of electronics from personal consumer products to video game consoles. Asus began as a manufacturer of motherboards, and it has grown over nearly 30 years to become a leader in the global IT market. Among the most significant Apple products is the iPhone. As in the computer space, though, Apple has not completely dominated the market.
Samsung, a South Korean company producing both personal computers and smartphones, is a major competitor, particularly for the iPhone.
The Samsung Galaxy and Note series have been responsible for reductions in iPhone sales for many years. Today, Samsung has developed into one of the largest and most profitable companies, both in the Asian region and in the world overall. There are many additional competitors which seek to target a small portion of Apple's services or products.
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