About a month later, before submitting the draft, he read it to his daughter Barbara and his in-laws in the living room. Montgomery Ward printed the story as a soft-covered booklet in and distributed 2.
Then, the small publishing house Maxton Publishing Co. The tune topped the charts in The song was also a favorite in the Nixon White House, as the first Christmas song that first daughters Tricia and Julie learned to sing. And his tummy shook too. Write to Olivia B. Waxman at olivia. By Olivia B. Get our History Newsletter. Put today's news in context and see highlights from the archives. Please enter a valid email address. The true success of this holiday campaign is demonstrated in its post-war licensing, however, with Rudolph appearing in cartoons, songs, comics, animations and even a feature-length film.
In , an eponymous stop-motion special was aired on television, and now remains the longest-running televised Christmas special of all time. While Rudolph was undoubtedly successful as an initial advertising campaign, he does not enjoy the same association with Montgomery Ward that Santa does with Coca-Cola.
In a rare act of corporate generosity, the retailer handed over the Rudolph rights to its creator in , who was struggling financially following the passing of his wife. May became a millionaire through licensing the character. Rudolph ceased to be a marketing campaign for Montgomery Ward, elevated instead to a product in his own right and transcending into common Christmas folklore.
Give away something for free to draw in customers and their kids. Photo: Today I Found Out. They expect a fat Santa. Sign In. Play trailer Animation Adventure Comedy. Director Larry Roemer. Mann voice. Top credits Director Larry Roemer. See more at IMDbPro. Trailer Rudolph the Red-Nosed Reindeer. Clip Rudolph The Red-Nosed Reindeer. Full Episode Video The New Class of Holiday Classics. Photos Top cast Edit.
Billie Mae Richards Rudolph as Rudolph voice. Larry D. Mann Yukon Cornelius as Yukon Cornelius voice …. Paul Soles Hermey as Hermey voice.
Janis Orenstein Clarice as Clarice voice. Paul Kligman Donner as Donner voice …. Peg Dixon Mrs. Donner as Mrs. Donner voice …. Larry Roemer.
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