Orkut went to Bilkent University in Ankara to pursue computer science. Later, when he was applying for higher studies in the US, he deliberately skipped MIT as he thought it was too serious a place to be in.
It was only after his father insisted that Orkut decided to send his application there. He says,. In the case of large paragraphs, a summary has to be created. That requires a lot of thinking and algorithms and tech summarisation. Similarly, if a page has a lot of links on it, one has to make it easy to navigate. If the web page has images, it has to be made sure that instead of sending full resolution images only smaller thumbprint is sent to the device.
Orkut had a proxy server where he would download the web page or make it a part of the website it belonged to. Then the server would process it for the device depending on the limitations.
That made it a lot easier and faster to browse content, search for it and navigate through it on small gadgets. He experimented a lot with the traditional solutions out there and found out that his solution was faster and more effective. He named the application 'Power Browser' as it was very powerful.
At Stanford, Orkut remained busy working on his thesis and attending conferences. At Stanford, Orkut interacted more with undergraduate students than graduate students. In the fall of , he launched Club Nexus , a social network for Stanford students and got a good response from undergraduate students.
After its launch at a party, students flocked to register and shared emails of friends to invite them later. The launch also helped him get graduate and undergraduate students together to work on one platform. He wrote the entire code base of Club Nexus and inCircle. He used Windows server for both the platforms. Everything was able to run through a single computer. But eventually, when he got more users, he ended up moving different components to different servers.
For example, different servers for images, database, and later for user information and community information. In his final year, Orkut was busy wrapping up his degree and writing his thesis. When he started getting job offers, two out of them stood out—one from Google and the other from Microsoft. However, Orkut found Google a lot more exciting as it was a company he really believed in and knew its founders.
Moreover, he didn't have to move far away, thus allowing him to still be surrounded by his friends and work in a cool startup. Since Orkut spent a lot of time during his last two years of college in Club Nexus and inCircle , many thought that his thesis was on social science or social networks. He was always very excited to connect people with each other—meeting people, making new friends—and found technology fascinating for this purpose..
Orkut believes that if you have hundreds of millions of users, then any small change has a huge impact. He picked that name because it represented a wonderful place for people to come together like heaven. I then had a meeting with Eric Schmidt and Marissa Mayer. With orkut. He wanted orkut. He says, " If you look at the design, colour choices, icons, it had a very light feel to it.
With this growing trend, it is very important for companies to work on capturing customers and work more towards retaining customers. Orkut failed in all of this. Market trends and customer psychologies keep changing and Facebook and other social media sites were changing according to it but Orkut failed to do the same and instead they made it more complicated.
Also, Google, on knowing all this, could have worked more on Orkut and made it better. Google also proved to be successful in other ways. From Orkut, there is one lesson that startups and other companies can learn.
Coping with competitors is extremely important. Orkut, being launched by Google, could do it but still failed to do so. Orkut failed in that too. Very small mistakes have led to the shutting down of a company that was started by Google. After all, little drops of water make a mighty ocean and hence little mistakes that companies do can put them in a very bad place. On June 30, , Google announced that Orkut would be shutting down completely on September 30, Users could export their photo albums before the final shutdown date.
Orkut profiles, scraps, testimonials, and community posts could be exported until September Today, they remember Orkut as something they 'did' before Facebook. Facebook was the main reason behind Orkut's failure.
Though redesigned several times Orkut was not able to retain its user base. Facebook kept it as simple as it could for the user so Orkut's loss was Facebook's gain. Orkut never tried really to take up to revive itself. Orkut was one of the most visited sites in countries like India and Brasil in However, it had to be shut down due to the growing legal issues. Facebook is better than Orkut because it has more security, while Orkut has less chance of malware.
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I'm confident the more we connect, the more beautiful it will become. I created orkut with this in mind. It's also why I created the world's first social network when I was a grad student at Stanford, and it's why I have dedicated my life to helping people connect with each other.
So to all my friends, thank you for making orkut such a loving community. I'm so blessed to share this world with you. As a token of gratitude, I am making a new social network just for you. I'm not so good at goodbyes, so I'm calling it hello. I designed hello to help you connect with people who share your passions. Think about it: you can say "hello" in any language and people will understand.
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